LURLINE Goes for 10K at IDENTITY LA
IDENTITY LA is a community festival held once a year by the City of Los Angeles to celebrate Asian Pacific American Heritage Month (APAHM). Featuring the likes of Mike Shinoda of Linkin Park, Jay Park, and Hotel Garuda, the free festival brings the best of Asian Pacific American entertainment & arts through a live concert, food truck offerings, and exhibitors/vendors.
As festival producers, we worked to streamline its production logistics and developed new art-focused programming. The event was extremely well-received by all generations with over 10K in attendance.